For Leaders In Transition
Promoted
A developmental coaching program for those stepping into larger roles.
Most leaders are promoted before they're fully ready — not due to lack of talent, but because stepping up demands shifts in mindset and identity. Through a tested sequence of leadership coaching conversations and practices, we create the conditions for new behaviours to emerge and become daily actions.
77%
of CHROs lack confidence in their bench strength for critical roles, citing "transition readiness" as their biggest challenge.
DDI Global Leadership Forecast, 2025
up to 46%
of executive transitions fail, while early, structured support dramatically improves success rates.
McKinsey, 2018
7x median return
on coaching investment, measured by increased productivity and employee retention.
ICF Global Coaching Client Study (PwC & ARC), 2009
Why This Program Exists
The Gap Between Promotion and Performance
Great professionals don't automatically make great leaders. The skills that earned the promotion — technical excellence, individual performance, work ethic — don't always translate to leading people. When newly promoted leaders try to apply what worked before and see it crumble, they start questioning themselves. It's not a talent problem. It's a transition problem. And it's one that early, structured support can solve.
"People are often promoted without being ready. Your program helps with that."
— HR Business Partner
Who It's For
Two Ways to Access the Program
For HR & L&D Sponsors
Support Your Newly
Promoted Leaders
You've identified the talent and made the promotion decision. This program gives them the structured developmental support to make the transition successful — for them, their teams, and the organisation.
- Reduce time-to-performance in new roles
- Retain high-potential talent through smoother transitions
- Measurable improvements in leadership confidence and well-being
- Flexible program structure tailored to your context
- Progress updates and outcome reporting for sponsors
Organisational pricing available — contact for a proposal
Discuss for Your Organisation
For Individual Leaders
Step Into Your
New Role With Clarity
You've been promoted, and the ground beneath your feet feels different. The self-doubt, the unfamiliar demands, the identity shift — this is normal. This program helps you find your footing faster, with grounded confidence rather than borrowed confidence.
- Navigate the shift in thinking your new level of leadership demands
- Address imposter-like self-talk before it takes root
- Develop your leadership identity — not a copy of someone else's
- Build practical tools you'll use long after the program ends
- 6 coaching sessions, materials and exercises designed specifically for successful transitions
AU$4,500 – AU$6,000 — A 3-4 month program customised to you
Inquire as an Individual
The Approach
How the Program Works
01
Understand the Terrain
We start by mapping the specific transition you're navigating — the new demands, the old habits, the self-talk patterns that are helping or hindering. This creates a clear starting point rather than a generic program.
02
Map New Capabilities
Through a tested sequence of coaching conversations, we work on the mindset and identity shifts the new role requires. We surface the self-talk that derails, build leadership behaviours that fit, and practice the decisions that matter most.
03
Embed & Sustain
Insights without daily practice fade. We close by making sure the tools, reframes, and new behaviours are embedded in your routine — so they're still working for you months after the program ends.
From a Program Participant
"The right amount of support and challenge allowed me to step into the role with more confidence and clarity than I would have otherwise. I still use the tools a year later."— Stephanie
HR Business Partner
Outcomes
What Changes
Clarity and Confidence in the New Role
Leaders develop the mindset their new role demands and start applying it. Decisions come from clarity rather than hesitation. They find their own leadership style — tested, practiced, and grounded in real results.
Measurable Performance Improvement
Faster ramp-up, fewer early missteps, and visible improvements in how the leader shows up with their team. Progress is reported, not just hoped for.
High-Potential Talent Retained
Smoother transitions mean fewer costly derailments. The investment in the leader is protected, and the ripple effect reaches the teams they lead.
From a Leader in Transition
"Having worked as a lawyer for over 2 decades, I started coaching with Anton a year into a new leadership role. Anton has set me up well for a journey of growth. He has helped me gain in confidence in the skills I brought to the role as well as helped me become a more focused, strategic and agile leader. Coaching with Anton has been such a rewarding experience, both professionally and personally."— Shalini
Organisational Leader
Your Coach
Anton Zemlyanoy
PCC ICF · CPCC · M.Psych (Executive Coaching)
Anton is an executive coach based in Sydney, working with leaders across Australia, APAC, and EMEA. His work centres on the intersection of self-talk, leadership identity, and adult development — helping leaders navigate change with clarity and self-trust.
The Promoted program draws on patterns observed across 2,000+ coaching sessions with professionals from diverse industries and cultures. It was built for the specific period when a leader's identity needs to catch up with their new title.
2,000+ coaching sessions · Working with leaders at Netflix, PwC, KPMG, BBC Studios, and the Australian Government
Next Step
Let's Talk About Your Transition
Whether you're an HR sponsor looking to support newly promoted leaders, or a leader navigating a transition yourself — it starts with a conversation.